I recently published a short write-up on truApp, a start-up in Ann Arbor, Michigan that gives students the opportunity to tell their story in their own words to a network of potential employers. Carolyn was gracious enough to answer some questions for me about truApp.
Where did the idea for truApp originate?
The idea for truApp actually originated when our CEO and co-founder, Moses Lee, was at a portfolio day for high school students. He couldn’t believe that they were still using tangible print copies for their portfolio’s. The origins of an electronic portfolio system started there, and has grown into the site we have today.
How did you come up with “truApp”?
It actually came from “common app” – the application that is used by high school seniors to apply to participating colleges – most Ivy leagues use it, as well as the University of Michigan. Why shouldn’t there be a common app to apply to jobs, too?
How long has the app been around?
truApp is our alpha product, which was launched in December of 2011. Our beta is coming this July!
What companies are already on board and how does a business join up?
We have over 125 organizations on truApp – and counting. Some of our bigger names include Teach for America, Venture for America, and also Airtime – Sean Parker’s (founder of Napster, and played by Justin Timberlake in the movie The Social Network) newest venture. We’ve also got a large presence for smaller, entrepreneurial start-up companies. Currently, businesses can sign-up for an alpha test absolutely free and begin recruiting immediately. They simply have to make a profile and fill it out – there’s room to add Business Culture, mission, and of course – post available positions. http://www.truapp.me/alphaRecruit
Brandon Manson 